Partnerships ·
Backseat Events × Start Events: working behind the shows
Our partnership with Start Events brings show promotion and technical production together, including our jointly created Human Nature production.
Two teams, a shared plan
We are proud to be a production partner for Start Events, working together on live shows across the UK. Their promotion and artist work connects with our technical delivery for the production.
A show needs both sides to join up. Audio, lighting and venue arrangements need to support the performance and fit the schedule agreed with the promoter and artist.
Human Nature, developed together
Human Nature was co-created and produced by Backseat Events and Start Events. It is a clear example of the partnership extending beyond supplying equipment to developing and delivering a show together.
The work carries on behind the scenes: advancing venue requirements, organising the production and coordinating the people involved. Getting those conversations right gives the show a solid technical foundation.